How to create a simple and effective dashboard for your retail company

The retail market is becoming complex. It is essential to have a dashboard that will give managers, salespeople, stakeholders access to the data they need.

Personalizing the customer experience is a key element of the current retail landscape. This presents significant organizational challenges for decision-makers, which can limit data sharing and lead to teams working in silos. Decision-makers need to have access to a company dashboard to help them manage their stores and keep track of performance and customer knowledge data.

40% of marketing managers have stated that they don’t have the skills necessary to use customer data as effectively as possible.

The digitalization of retail means that a large quantity of data needs to be available for use, including information on products, customer behaviour, conversion rates, and store locations and performance.

There also needs to be a centralized place to store all of this data, so it can be consulted easily during the decision-making process.

The retail market is becoming increasingly complex, meaning that companies need to manage ever-growing quantities of information.

Effective reporting is paramount: it is essential to have a dashboard that will give managers, salespeople and other stakeholders daily access to the data they need, even offline.

An effective dashboard offers your company the opportunity to make significant improvements in various different areas, by providing detailed data on :

Your customers: better customer knowledge means improved targeting.

Your market: more comprehensive knowledge of the market and products, with a clear perspective on the different channels and markets in which your brand is present, as well as more detailed comparisons with competitors.

Your performance: your sales team can clearly see the opportunities available to them, leading to improvements in the team’s performance, as well as greater profitability for the company, an increase in revenue streams and reduced costs and losses.

Various different types of data are displayed :

An overview of different markets, sorted by geographical area, with information on sales turnover, cash flow, customers, profitability, and whether or not goals have been achieved.

You can also see a detailed perspective on combined and monthly turnover, as well as sales performance indicators.

In the Activity section, you first see a short-term (monthly) view of sales performance.

You can also see how different types of products, such as drinks, groceries and flowers, have performed over the course of a month, along with the associated revenue data.

Finally, this section offers a detailed look at the customer journey, which can help improve conversion rates.

You can also consult performance indicators, shown by geographical area : performance results compared to the previous month, as well as whether or not sales turnover goals have been achieved.

This section enables you to evaluate the progress that has been made, view rankings that show the performance of different stores, and a take a look at goals that have been set for different geographical areas.

In the profits section, you can see a synthesis of the data, as well as information on the net margin and net cash flow.

The net margin enables you to evaluate the company’s profitability.

The cartography section shows where stores are located in a given region. You can also see where your clients are located, and consult a detailed map of the stores.

Here we can see a map of Metropolitan France, showing the number of stores and employees in each region.

The detailed store map offers information on the length of the store’s lease, the cost of rent, and profitability per square meter.

It is important to use a steering tool that is well-adapted to the data you are working with, as well as the various different sources of this data.

Charles Miglietti, Co-founder @Toucan Toco

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