What is Facebook Ad Quality? Why is it important?

What is ad quality?

There are some criteria to consider how it will perform if Facebook’s ad is boosted. This criterion is called ad quality. Facebook’s ad system is designed to provide the highest value to its users and their businesses. High-quality ads perform well during auctions where money is deducted on a per-result basis because the auction is designed so that people can share their experiences.

The quality of the ad is determined by considering different sources. This includes feedback from Facebook users to view the ad. When an ad is displayed on someone’s wall, if they engage in it by clicking, liking, commenting, or sharing, the system sees it positively. Again, if someone hides the ad or marks it as spamming, it will be considered a low-quality ad.

Why does ad quality matter?

Your ad performs well only if it is done to a high standard. This type of ad is richer and costs less per par result. Again, if your ad is done poorly, it will be less affluent and will cost more per result. In some cases, if you repeatedly violate Facebook’s ad policy and boost low-quality ads, Facebook’s system will treat all the pages, domains, ad accounts, and other entities in your role as low-quality ads.

If you want, you can improve the performance of your ad. Find out why your ad is not performing well by looking at low-quality attributes and remove it. There may be too much text in the image, or the creative is not compatible with the category of your page. Make sure your page, domain, ad account complies with Facebook’s ad policy. For a while, your ad will continue to perform just fine.

Tips to improve the quality of ad quality

What to do:

Make sure your boosted ad is relevant and valuable for your page and target audience.

Don’t do that

If an ad has a low-quality attribute, do not use that ad. It shows up in the ad manager during the ad. Low quality can be from the point of view of creativity and also from the point of view of landing page tune click experience. For example, someone clicked the call to action button and went to the wrong page.

We found out what ad quality is. Page quality is again a factor in maintaining ad quality. If the page authority is not good, you may not get the desired results by creating a good quality ad. So give more importance to your page. Follow Facebook’s community standards. Breaking Facebook’s ad policy cannot be called a low-quality ad. However, it may cause ad rejection.

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