Blogging For Branding

“What’s your personal brand?”

As a small business owner I am going to take a wild guess that you’re familiar with that question. As you may have also realized, there is a lot that goes into that. However, if blogging is a marketing tool you’ll be using, there are a few sure-fire ways to make sure you fine tune this process.

Your blog is a chance to be an expert. Focusing on a specific area by using key words and industry-specific language (in a conversational tone) will help you appear in relevant searches and catch the eye of your ideal customer.

Your blog is also a library of your knowledge and can be a resume to back up your expertise. Not every potential customer can come to see you face to face and your blog allows you to showcase that knowledge and trusted voice remotely.

Continuity is both professional and eye-catching And speaks to the legitimacy of your business. If you have a logo or design/color scheme, applying this look not just to your website and social media but blog as well helps solidify your appearance as a cohesive brand.

As an online shopper I scream at the site of something that looks even remotely off. By creating a uniform look you invite customers to make a purchase versus repel them in horror with thoughts of identity theft or fraud to endure.

You have put your heart and soul into your business and you deserve the respect of others for all you’ve done. With a uniform appearance across the board you demand that attention and can earn the expert reputation.

If you can choose a conversational tone that can be duplicated post to post you’ll have built a reliable and trusted source of information.

Building an audience from the ground up is difficult. Not to mention also continuing to grow in all of the other areas of your business.

By picking a voice that speaks the same way in each and every post you’ll build a brand and a loyal and expectant audience before you know it.

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