Booking Celebrity Ambassadorial Roles for Global Brands!

How celebrities make a BIG difference to global brands in today's society…

Studies show that consumers use the product if they see that their favourite celebrities are the brand’s ambassadors.

They have become brand ambassadors from products and well known international brands such as Omega, British Airways, Virgin Atlantic, Coca Cola, Loreal and Chanel.

That’s why companies use celebrities to head their advertising campaign to attract more customers.

A brand ambassador is hired by a certain company to act as the face of the brand. They represent what the product or service is all about.

In addition, they are chosen because they have the right look and image to be the Face and Ambassador of the Company and Brand.

Being a brand ambassador can be very tricky because you have to maintain a good and clean image. They have to make sure that they won’t do something stupid that can tarnish the image and reputation of the company.

Indeed, celebrities have changed the face of advertising. They have become the target of companies to be their representative because of their influence on consumers.

Furthermore, designer brands like Longines, St. John and Louis Vuitton have used celebrities instead of models to star in their ad campaigns.

If the “influencer-celebrity” has enough brand power of their own, they don’t need to endorse a product to see the effects of their influence on sales or even PR/promotion.

If you look at this example, a major U.K. eye-wear company decided to help its customers who have a huge fondness for the British royal family.

In this scenario, a UK retailer has tapped into the influences that their customers find in everyday life and offered a style guide to match their eyewear to one of the world’s most prominent families.

By Peter Moore

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